Making WordPress easier to manage

About four years ago my web design company decided to use WordPress as our go-to content management system for new websites.   We had been finding over time that more and more clients, justifiably so, wanted to update their own website and we needed a mechanism to allow them to do just that. We specialized in small to mid-sized companies so budget was a concern.  How can we provide a robust system that was both realizable and cheap? Even though my clients would stress ease of use and price, a primary concern of mine was how easy it would be to teach someone to use it.  It ...

A five-phase approach to developing Online Communication Strategies

A Communication Strategy is a plan put in place by a business or organization that outlines the methods of effective communications with their audience.  They can be specific to an event, situation or a target market.  The plan does not need to be an actual document; they can be small situational instances where communication needs to be addressed to reach a specific goal. Communication strategies are usually developed for internal use within a company or organization.  It outlines the policies and procedures of communications with fellow colleagues, stakeholders, the public ...