A five-phase approach to developing Online Communication Strategies

A Communication Strategy is a plan put in place by a business or organization that outlines the methods of effective communications with their audience.  They can be specific to an event, situation or a target market.  The plan does not need to be an actual document; they can be small situational instances where communication needs to be addressed to reach a specific goal. Communication strategies are usually developed for internal use within a company or organization.  It outlines the policies and procedures of communications with fellow colleagues, stakeholders, the public ...